Business Media Blog

Building Mag does Video

Press Gazette reports that CMPi's Building magazine is sending it's reporters out with cameras to capture interviews for their web site. Two things wrong with this. Firstly, by their own admissions the content won't be of professional standard and secondly who cares, except for grey suited publishers, whether the web offering is integrated with the magazine offering.

This smacks of dusty old century publishers trying to protect their magazines with a half baked scheme. Digital publishers would only care about the user experience. Traditional pubilshers care about defending their ink on dead trees. I know who I'd back.

posted by Businessmediablogger @ 9:28 am