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Monday, July 10, 2006

PPA keeps Web at a Distance.


Like King Canute trying to hold back the tide, the PPA's mission statement seems not to have noticed that the water is already lapping around the ankles of business publishers. Although there is a subtle aknowledgement that business publishers are in media rather than only magazines the tasks undertaken by the PPA in it's 2005 objetives (what happened to 2006?) make no mention of the web at all.

If the PPA is to remain relevant and not dwindle into being a small special interest trade association of little relevance to its members it is going to have to stop being focussed primarily on what it rather quaintly calls, periodicals.

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