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Wednesday, September 27, 2006

Business Media Thinks It Understands.

According to all the b2b publishers interviewed by Press Gazette this week, all is well and innovation is thriving in the move to digital platforms. A detailed analysis of what they said would be, "blah blah blah blah". Press gazette can do better than this. Ask a question guys - don't just swallow the corporate puff.

When Incisive Media brag that they are content agnostic, what does that mean? Does it mean they can't decide which platform to focus on (lack of strategic clarity) or that they don't care (lack of customer understanding). If the web2 devlopment is so important to them how come it didn't get a mention (outside of the reference to Clickz) in their annual report. When one of the many MDs at RBI, Robert Brighouse (wasn't he once a classified rep on Computing Magazine?) says that his advertisers have been slow in coming to terms with what he is doing, doesn't that really mean that he hasn't understood what his customers want? Free advice Robert - all your customers are spending big wonga online - but obviously not with you.

I don't want to go on about this, but it does seem as thought the traditional media companies are treating what is happening as business as usual. "Ah yes we spotted this trend years ago..." Bollocks. Trust me, imho, they are all doomed.

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