Its Not a Joke...
I went to see Batman last night. I recommend it if only for the extraordinary performance by the late Heath Ledger as The Joker. But if you want to be really scared read this reportage of the results presentation from Johnston Press. I know its about regional newspapers not b2b, but aren't there some similarities - communities, the decline of print, the vulnerability of recruitment, the collapse of the paid sale model, online growing too slowly to compensate for the print malaise?
Try reading Peter Kirwans piece but replace all the names of people with names of your own execs, and the every time the company is mentioned, use your company name.
Done that? Feel a little chilly? Thinking that maybe you are not doing enough? What is happening now in regional newsapers is a lens on the future to B2B - and Batman isn't real - you are on your own.