Grocer Props Up Circ with Discounting
A while ago we were confused about the single isue audit published by the Grocer and feared it was a precursor to some bad news. It wasn't but...
Well, its all a little odd. The Grocer has published its ABC this week and it shows that compared to last year, the non controlled frees have gone, only to be replaced by discounted single copy sales. We don't know what the discount was or where the copies were sold so as ever with matters ABC, when it comes to B2B, the certificates pose more questions than they answer.
What we do know for certain is that full price paid sales either through the trade or by sub are declining. At best The Grocer, and every other paid B2B title is having to discount deep, give away copies or accept a headline fall in circulation