Andrew Neil Promises 50,000 Launch Circulation
I have already posted that I am deply sceptical of the plan to turn The Business into a magazine. Now we learn that Andrew Neil Expects a circulation of 50000. This is the stuff of fantasy. If fully paid sales exceed 10000 I'll be very surprised. The title will need huge news trade marketing support to achieve even that. In my humble view, this is the bonkers publishing idea of the year.