GMG Purchase of Paid Content isn't Nuts.
The acquisition of Paidcontent.org by Guardian Media Group probably tells us more about the future of the newspaper business than the future of b2b. GMG are part owner of the old Emap b2b group and now acquire an internet content property for a reported $30m.
GMG are making steps that progressively alter the shape of its business. Future growth will not be in Newspapers they must reason. The executive in charge of the deal, Tim Brooks is not a thouroughbred newspaper man. He was the founding editor of Media Week and went on to be a MD at IPC magazines where he launched Nuts.
The other interesgting aspect of this is that Paidcontent began as a blog and morphed into a business. Hope for me yet then.