The worst media downturn in history - but for everybody else not us
The Media and Money Conference in New York is a talking shop for the great and the good of media. A panel there says that for media, the worst is yet to come. There is always a lag between the start of a downturn and the impact on media spend, so expect 2009 to be rough as you you prepare budgets for next year.
Of course, the panel members reprted in Ad Age said it would be fine in their own businesses which were well placed to do well notwithstanding.
Funny that. Everybody thinks its going to be the other guy that suffers. You know and I know that it's all of us.