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Thursday, December 18, 2008

Apple has decided it will be backing away from its support of the Macworld show organised by IDG. Other exhibitors are also reported to be reducing their committment to the event.

If one of th worlds leading companies thinks it is no longer valuable to soend its marketing buck supporting a trade show that is all about selling its own stuff and stuff related to its own stuff, then we have to expect the world to get tougher for all trade show organisers in 2009.

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