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Tuesday, June 02, 2009

William Reed Get All Digital

William Reed has bought an Internet business! Having struggled for years with what the net is all about, the WR management have done the wisest thing and bought an online only business called Food Navigator.

Promotion to WR audiences should accelerate the subscription growth and at first glance the Food Navigator people are exploiting lots of the revenue streams that WR will need to learn how to deploy if the 100 year business is to survive.

With most of the the profits in WR being in The Grocer, and most of that driven by copy sales and job ads, both of which are terminally compromised this may not be the most expensive deal that WR has ever done, but it is certainly the most important. Let's hope they know how to manage the integation.

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At 9:38 pm, Anonymous Anonymous said...

Lots of revenue streams? err .. advertising and marketing material. The former tanking big time and the latter generating little in terms of leads. And the sites have no real news coverage for their verticals; it is the emperors clothes.


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