William Reed Get All Digital
William Reed has bought an Internet business! Having struggled for years with what the net is all about, the WR management have done the wisest thing and bought an online only business called Food Navigator.
Promotion to WR audiences should accelerate the subscription growth and at first glance the Food Navigator people are exploiting lots of the revenue streams that WR will need to learn how to deploy if the 100 year business is to survive.
With most of the the profits in WR being in The Grocer, and most of that driven by copy sales and job ads, both of which are terminally compromised this may not be the most expensive deal that WR has ever done, but it is certainly the most important. Let's hope they know how to manage the integation.
Labels: william reed