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Wednesday, January 20, 2010

PPA New Exec is all Print and all Consumer

Oh dear. The PPA has announced its new CEO. A print man through and through apparently. At the same time the AOP starts to distance itself from the PPA. What use is this to business media companies. Why would UBM, who make a tiny proportion of their profit from magazine publishing be interested in continuing to fund the PPA? Why would RBI who are driven by the desire to grow its proportion of income earned online want to pay for this? Who in business media thinks the main purpose of its trade association should be to lead with propping up magazines. We wish the new CEO well, but with a consumer print editorial background he faces an uphill task to convince the business media world that this is good news.

Rory Brown who blogs regularly about the b2b space has already written about his concern. No doubt there will be a period of honeymoon but the demons that led to the demise of Jonathan Shepherd (runours of many members threatening to resign) will surely rear their head again. Lets look out for an early statement of intent from the new CEO and hope for the best

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