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Friday, September 01, 2006

VNU Win PPA Campaign of the Year

Well not yet. Call me a cynic but VNU's announcement of a cross magazine campaign to promote green issues in computing is plainly an overt attempt to win the PPA Award. I simply do not believe that this represents a meaningful change in editorial thinking.

Somebody at VNU sat down and thought, "how come we don't win awards? Why does Tony Collins on Computer Weekly always pick up an award for writing about helicopter crashes? What can we do about it? " This is their answer.

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