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Friday, February 15, 2008

Centaur Makes Potter Media and Digital God

Centaur Media has announced what they call a divisional re-organisation, putting their publishing MD of 21 years Centaur service, Tim Potter, (the man responsible for the failed launch of Finance Week which closed rather quickly)in charge of an integrated media and marketing division and firing three senior publishers. This looks like a half hearted digital strategy brought on by weakness in growth in the marketing and media sector, failure to capture online revenues in the sector and a hedge in case it all goes wrong of a saving of perhaps £300k to £500k.

More interesting and compelling would be a clear decription of what Centaurs digital strategy actually is.

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