Drowning in Content
Thought for the day. I found this on my desk and I can't remember where I sourced it from so apologies to its original author, but this might make an interesting start point for the discussion about b2b information;
"As I struggle to stay afloat in an infinitely growing sea of information, one thing has become clear: we don't need more content. We need our content, the content that will add the most value to our experience. On a good day I've got roughly two hours to read the millions of blogs that are begging to deliver me content.
If you don't make it about me I'm going to drown."
Mixing it up a bit, business media companies! Are you you waving or drowning?