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Wednesday, February 25, 2009

EMAP Informs that All Mags are A4

Emap Inform are feeling the pinch. All their mags are going A4 and are to be printed back to back to gain production efficiencies. Some titles will have to change their publication dates to fit.

Erm. And that's it apparently. Just cost savings. No new thinking - at least none thats been annoucned. If the revenue falls some more what next? A5?

The problem that the debt leveraged comnpanies have is that they are having to do everything to save cash regardless of the publishing thinking. You can't blame them for that but if the new model is this:

Less editorial written by fewer journalists, published in magazines that all look the same regardless of what readers want or admire, with fewer pages on crappier paper with no job advertising,

then I fear for the end may come sooner than we feared. There are lots of things that could be done. One commentator rattles on about this here. It may or may not be right, but least its more than just cutting costs.

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