Business Media Blog

Precision Marketing More important than ever. So we closed the magazine.

Press Gazette reports that Precision Marketing is to be closed with the loss of three jobs. ABC says its circ was around 7000, the announcement from Centaur says the circ was 12000. The editor of Marketing Week says this all refelcts the growng importance of direct marketing in the mainstream marketing mix. Marketing Week will be writing more about the subject which is not so important a part of the marketing mix that it will save the jobs of the three specialist journos who wrote about it.

Cutting through the spin the truth is the title was losing money and it has closed. No amount of corporollocks can hide that. Wouldn't it be more honest to say so (and that they had a strategy for killing off unprofitable small titles and doing something else instead perhaps by launching a highly specialist community site for direct marketeers)

Oh. Maybe this isn't a strategy and just a part of a long series of magazine euthanasias.

Labels: centaur, Marketing Week

posted by Businessmediablogger @ 1:07 pm