Emap says digital content needs no direction
One of the big challenges for b2b companies is how to move their digital content strategy forwards. In a world where magazine editors need help in understanding all the things that can be done and in a worlds where sticky content is much more than just news and features published online, you might have thought having a digital content director would be a good idea. Um. Well not at Emap apparently, where the position is being rested.
posted by Businessmediablogger @ 2:36 pm
2 Comments:
To be fair to Emap Inform it still has a Digital Product Director, a Digital Technology Director and a Digital Marketing Director. Between them they have 35 years experience of creating, managing and commercialising digital content much/most of it in a B2B publishing environment.
Its a fair point, and I accept it - but tech, marketing and product aren't content are they.
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