Get Free Shots from Snap.com

Monday, March 16, 2009

Emap says digital content needs no direction

One of the big challenges for b2b companies is how to move their digital content strategy forwards. In a world where magazine editors need help in understanding all the things that can be done and in a worlds where sticky content is much more than just news and features published online, you might have thought having a digital content director would be a good idea. Um. Well not at Emap apparently, where the position is being rested.

2 Comments:

At 9:20 am, Blogger Triplea said...

To be fair to Emap Inform it still has a Digital Product Director, a Digital Technology Director and a Digital Marketing Director. Between them they have 35 years experience of creating, managing and commercialising digital content much/most of it in a B2B publishing environment.

 
At 11:18 am, Anonymous Anonymous said...

Its a fair point, and I accept it - but tech, marketing and product aren't content are they.

 

Post a Comment

Links to this post:

Create a Link

<< Home