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Sunday, June 28, 2009

EMAP Users will pay to be Informed

Emap Inform is going to put much of its content behind a pay wall. I have a simple question. Is this the same content that is now available for free? If so this is doomed. Hopefully this is new premium content. If it isn't all that will happen is traffic available for ad sales will drop and information sales will be modest.

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At 8:31 am, Anonymous Anonymous said...

My underdstanding is that last year they put all their previously locked down subs content up for free in a effort to drive traffic/ad reveunes. The uplift was not enough to counteract the predictable effect on paid subs. So back we go to paywalls. Glad I am not one of their customers.


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