Even less advertising in 2009
Group M (WPP) is forecasting a decline in b2b advertising of 14% next year. In case you hadn't already, I recommend a thorough review of your budget.
Running out of costs to cut? I thought so. A new radical plan is required...
In the meantime I am thinking about predictions for 2009 which I will post before the Xmas break. Any suggestions?
Labels: b2b advertising