Even less advertising in 2009
Group M (WPP) is forecasting a decline in b2b advertising of 14% next year. In case you hadn't already, I recommend a thorough review of your budget.
Running out of costs to cut? I thought so. A new radical plan is required...
In the meantime I am thinking about predictions for 2009 which I will post before the Xmas break. Any suggestions?
Labels: b2b advertising
posted by Businessmediablogger @ 4:27 pm
1 Comments:
I predict an increased demand for CPA - cost per action - advertising spend. My clients are happy to spend in 2009 more than they did in 2008, nothwithstanding the WPP report, if they can do so within a direct response advertising environment.
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