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Thursday, December 04, 2008

Even less advertising in 2009

Group M (WPP) is forecasting a decline in b2b advertising of 14% next year. In case you hadn't already, I recommend a thorough review of your budget.

Running out of costs to cut? I thought so. A new radical plan is required...

In the meantime I am thinking about predictions for 2009 which I will post before the Xmas break. Any suggestions?



At 10:35 am, Anonymous Chris Gregory said...

I predict an increased demand for CPA - cost per action - advertising spend. My clients are happy to spend in 2009 more than they did in 2008, nothwithstanding the WPP report, if they can do so within a direct response advertising environment.


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