More bad News for Trade Shows
News from The USA that forecasts a 17% decline in trade show participation this year. UBM recently reported a 5% improvement in rebooks, which tells us that this has not affected them yet. You have to fear that it will. Rather like recruitment, revenue drops in trade shows trend to appear as the same number in the profit fall. There are fewer staff to cut and tennancy costs are already locked in for the year. Time to hold your breath and hope this forecast is wrong.