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Monday, April 19, 2010

Computer Weekly lays off more Journalists

The defintion of insanity is continuing to do the same thing over and over again but expecting a different result. News today that RBI owned Computer Weekly is laying off more editorial staff. This is part of wider plan to have intergated teams working across platforms. Nothing wrong with that of course, but if you employ fewer and fewer journalists and do nothing to change the print model the only ting that is certain is that the print title will die a little more.

Has the B2B industry given up on print? Does the growth of online mean that there is no future at all for using a dead tree to distribute information? Isn't this just a publishing problem waiting to be solved? If B2B really thinks there is no future for print then wouldn't it be better to close the print titles now and pursue the digital model with full vigour?

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