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Tuesday, May 18, 2010

Ads are up and frequency is down

Although Centaur and others have been reporting a modest recovery in advertising, this is compared to the horros of last year. Rtraher in the same way that a itanic survivor might have broken to the surface after being sunk only to discover that he was no dying slowly of hypothermia. Meanwhile, as if to make the point, Incisive Media ahd dropped the frequency of Computing to fortnightly according to Press GAzette. Expect Reeds Computer Weekly to follow suit. Computing launched in 1970 and has been a weekly throughout that time. The publishers claim the new format will allow the title to be more analytical. It will also be much cheaper to produce. The ads are never coming back.

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At 10:50 am, Anonymous Anonymous said...

This is surely one of THE major moments in the history of B2B publishing in the UK. One of the biggest weeklies, which used to run 50 pages job ads in a good week - A3 with a yield of (maybe) £5,000/page - has lost all of its print job ads and is now reduced to going fortnightly.

Good thing they didn't call it Computing Weekly, that would have given them a problem now. Oh dear, Reed did.....


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